Nestlé's story

Nestlé Nordic’s health program, NCourager, works with health through different initiatives such as weekly training with elastic bands, step machines at the desks or visits by external trainers.

The main challenge at Nestlé Nordic was to digitalize one collective solution that could support health and wellbeing initiatives.
All stakeholders were spending a lot of time and effort on the preparation and were missing a simple solution available online.

Here is where Pleaz came to the picture. In a co-creation process with Nestlé, in September 2019 the first version of the platform was developed and launched as a proof-of-concept.

In the first phase, due to pandemic restrictions the product was designed for meeting rooms. The teams could connect with each other and have fun while exercising with the videos.

Nestlé Nordic also participate in an ongoing research project, which aimed to validate the effects of breaks during working hours.
The study was conducted by Pleaz and the University of Copenhagen.

Since then the partnership has been very beneficial for both parties. The process has been rich with learnings, experiences and improvement.
In close communication with the Ambassadors of the NCourager team, Pleaz executed the implementation strategy, which reached 1.000 out of 1.400 individual activations across Denmark, Sweden, Finland, and Norway after the first three months.

Activations since February 1st. 2020: 51.186

Nestlé’s Favorite Pleazers:

1. Computer Headache (Functional)
2. Computer Neck (Functional)
3. Stand Your Ground 2.0 (Energizer)